I was extremely lucky to have been part of an agency that used something similar to the Agency-Marketing Mechanism very early in my career. I was thrown in at the deep end of the pool in the digital agency universe, back when “web 2.0” was just starting to be a thing.
Having worked for and with many agencies and consulting companies since 2006, I have a pretty good understanding of both the client and agency-sides in companies of 5-5000 people, and across 11 different industries. So, I have worked in and consulted for agencies… I have also run my own show for a while… but I also have many years under my belt on the client side.
Because of this weird career of moving back-and-forth between agency and client sides, while also owning and running a business, I got a unique perspective which helped me stumble upon the formula that you’re learning here on this site and in my book.
I do projects for clients every now and then, resorting to the aid of tried and true digital professionals whenever needed; but mostly, I focus on teaching.