Smart Funnels are the fastest way to convert advertising dollars into paying customers. The course will lead you through a framework, where you learn to strategically create Marketing Assets such as webinars, books, big content and create Smart Funnels to sell them. A Smart Funnel will typically include PPC advertising leading to the Marketing Asset, then a sequence selling your product using a combination of your website, email, text, Facebook Messenger or even good ‘ole telephony. The framework teaches you how to plan, build and optimize your Smart Funnel, tracking every metric that matters and steering clear of ones that only distract. If you’re not satisfied with the performance of your case studies, white papers and copy, a Smart Funnel is probably what you need to start converting.